Oganisations in the insurance industry are faced with working in a modern
environment that is rapidly changing and increasing in its complexity. The modern
customer base as become accustom to new and efficient ways of interaction
especially in the social media context. This has driven a change in customer
preferences and expectations. With all that said, market
erosion across product lines
demand creative approaches to product development, and a willingness to keep up
with the rapid changes in technology.

Many insurers are looking beyond traditional markets and distribution channels for
opportunities. They have come to realise that technology has to play an invaluable
enabling roll in positioning them to meet these demands.